B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
154 | Why You Should Amplify Your Mission, Not Your Brand w/ Amber Khan
You are not just building a product or a company. You are building a community on a mission, and that you know that is what sets you apart, but how do you make the market aware of that?
Simple- you call in Amber Khan to amplify it!
We discussed about:
- How to avoid having your brand seen as a commodity
- The type of content you need to make to stand out for the right reasons
- The difference between brand momentum and driving vanity metrics
- And much more!
Amber works with some of the biggest brand evangelists in the business today. Come pick her brain about how to get YOUR message across!
Connect with Amber!
On LinkedIn: linkedin.com/in/meetamberkhan
Her Website: repurposeden.com/
Connect with ME!
Also, I'd love it if you connected with me on LinkedIn or Instagram.
Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Amber Khan" in subject.
This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.
If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.
OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.