B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
144 | First Steps to Start Content Marketing Your Firm w/ Attorney Jon Gasso
Jon is an old friend of mine that sees an opportunity to differentiate himself from his competition through online content creation, but is having a hard time getting started with it.
That's why we hopped on a call to:
- dispel myths about introverts and content creation
- create frameworks for easy content creation
- talk about opportunity that content represents for businesses like lawyers, commercial realtors, bankers, and other "chamber of commerce" businesses
This is a great episode for you, if you're having a hard time posting on social media in a way that makes sense for your business!
Connect with Jon!
On LinkedIn: Jon Gasso
His Lawfirm: Gasso Law Firm
Connect with ME!
Also, I'd love it if you connected with me on LinkedIn or Instagram.
Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Gasso" in subject.
This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.
If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.
OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.
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