B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
136 | New Goal: Become A Moment Maker w/ Andrew Smallwood
The ability to communicate, build relationships, and build business through community are all skill sets that build upon each other, but I had never thought to ask "what's the building block?"
That's why Andrew Smallwood's take on the importance of "moment making" felt so profound to me.
Having a conversation with Andrew feels like you're watching the sunrise with your longtime friend with a cup of warm coffee in your hand- a special moment where you feel like going into deep, meaningful topics you wish you spoke about more often.
In this episode, we discuss:
- GENIUS event marketing strategies that his team has pulled off
- How Andrew has applied his moment making philosophy to lead Second Nature to the top of a category
- How to nurture a corporate culture that emphasizes personal character
- How to think about and execute on category design for your business
- And a ton more!
Andrew is the VP of Revenue at Second Nature, which by all accounts is the most beloved service provider in the single-family rental property management industry. He’s also the board chair at Front Row Foundation.
Connect with Andrew!
On LinkedIn: Andrew Smallwood
The Triple Win Podcast
Connect with ME!
Also, I'd love it if you connected with me on LinkedIn or Instagram.
Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Andrew" in subject.
This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.
If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.
OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.