B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
26 | Different Beats Better In Content and the Birth of #PepTracks (Moment of Connection)
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In the book about category design, Play Bigger (which I highly highly recommend), they describe a key strategy to designing a category as the need to be different instead of better.
This is something I feel like I've done effectively my whole life, and I give you some examples.
PLUS I unveil a new category of content I want to be the king of.
I call it- #PepTracks
Beat produced by Mic Ro CHECK HIM OUT!
Connect with me!
Also, I'd love it if you connected with me on LinkedIn or Instagram.
Or shoot me an email at youshould@connectwithpablo.com with the "#peptracks" in subject.
This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.
If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.