B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
Getting The First Sentence Of Your Webpage Perfect with Joe Martin
In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.
That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin.
Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion.
On our show together, he will discuss:
- why most of us get the first line by chasing quirkiness over clarity
- how to craft the ideal first sentence that turns prospects into leads
- where you can use this message to increase your sales conversions further down the funnel
- and more!
Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride!
Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show!
Article we mentioned on the show:
https://martinchicago.com/target-customer-for-companies/
https://martinchicago.com/6-ways-to-identify-your-target-customer/
CONNECT WITH ME:
On LinkedIn
BE A PART OF THE CATEGORY THINKERS COMMUNITY
CONNECT WITH JOE:
On LinkedIn
His Company