B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
Ep 222 | Growing On LinkedIn Through Employees Advocacy Instead of Ads with Rachel Simon
LinkedIn has long been dismissed as just a site for recruiters. Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals.
But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue?
That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists for your brand.
Listen to my conversation with LinkedIn expert, Rachel Simon, to shift your perspective and unlock the true potential of this platform by turning your employees into brand ambassadors that can propel your business to new heights.
We discussed:
- How to empower your team members to become authentic, genuine, and engaging representatives of your brand.
- Why the risk of your employee finding a better job is worth the reward of helping them grow their personal brand
- What new features LinkedIn has released in the past year or two that makes your last Sales Navigator training obsolete
- How to prep your team's LinkedIn ahead of a conference to win the trade show in person and online
Don't miss out on the opportunity to do what some of the most successful companies in the world are doing right now- tapping into their team's passions to grow communities of superconsumers.
Connect with Rachel:
On her LinkedIn: https://www.linkedin.com/in/raksimon/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.