B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
Host An Event For Less Than $500 Or An Airport Book Signing For Free
Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it.
That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has pulled off, including:
- a tea party at the Drake Hotel of Chicago
- a book signing at an airport bookstore
- an upcoming improv night to kick off a conference
This is just part of the stuff we share on the second hour of our weekly internet talk shows.
Come for the interview portion and stay for the open mic, or if you want just show up late and be there for the open mic!
Sign up at https://tinyurl.com/B2BCB2023