B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
Ep 218 | 3 Ways To Listen To The Market And Innovate with Michael Haynes
Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so.
But no one knows your clients like your clients themselves.
Therefore, listening to your clients is the best way to get that competitive advantage!
That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market, and gain the insights you need.
We'll talk about:
- how to listen without blowing your budget and how most companies listen wrong
- why listening goes nowhere, and how to make sure your are sharing those learnings by operationalizing them
- the 3 categories of listening, and why so many people forget the most important 1
- and more!
This will be a golden nugget rich conversation with Michael, who has proven to me that his long career in the trenches with SMBs and SMEs has taught him invaluable ways to listen to the market, innovate based on those insights, and grow revenue.
Don't miss your chance to pick his brain!
Connect with Michael:
On his LinkedIn: https://www.linkedin.com/in/michaelhhaynes/
On his company: https://listeninnovategrow.com/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.