B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood
Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth.
That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably heard of, Pavillion (formerly known as Revenue Collective).
Leslie will tell us all about:
- What Evangelist-Led Growth means and why it's a powerful growth lever
- How she was able to identify, engage, empower, and amplify the voice of community members to do all the recruiting for her community
- Why you need to start with a POV when first building your community
- and more!
Leslie's work is legendary in the the SaaS world! Don't miss this episode!
Connect with Leslie:
On her LinkedIn: https://www.linkedin.com/in/leslie-greenwood/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.