B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike Grinberg
Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.
That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.
Join us as Mike talks us through:
- why B2B is better off building affinity through people, instead of product
- what the relationship pyramid looks like and how it's foundational to scaling relationships
- how the real customer journey happens inside today's buyer
- and much more!
Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days. Don't miss your chance to pick his brain!
Connect with Mike:
On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/
Connect with ME!
Online at:
LinkedIn or Instagram.
Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo.